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Strategies

Strategies

As part of our goal to become a stable and sustainable ASEAN leader, we unveiled “PASSION 2025”, which encapsulates our roadmap for the next five years. This builds upon our success in implementing initiatives in line with the five strategic imperatives – Growth, Diversity, Brands, Reach, and Professionalism – under our “Vision 2020”.

PASSION 2025 represents our aim to BUILD new capabilities, STRENGTHEN the Group’s number one positions, and UNLOCK ThaiBev’s potential. PASSION 2025 encompasses three domains. Firstly, we aim to build new capabilities by innovating to enhance ThaiBev’s business and service model, its product offerings, and its channels, as well as by partnering stakeholders to grow in a sustainable manner. Secondly, we endeavor to strengthen the Group’s leadership positions in its core markets – Thailand, Vietnam, Myanmar, Singapore and Malaysia. This will be driven by an increased focus on supply chain optimization, process innovation and digitalization, as well as on brand portfolio management. Thirdly, we seek to unlock potential to enhance shareholder value by building partnerships, asset value creation, and developing a world class workforce.